Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate with the General of Norway. He retired in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, Goals, branding strategy and overall mission for the future.
“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”
Eivind has held numerous global leadership positions in the consumer goods industry, including Chief Executive Officer of a Fortune 500 multinational company. As a driver of the Norwex Mission, Eivind is passionate about building teams that drive success as well as reducing chemicals in our homes.
“The Norwex Purpose touches all aspects of life … it is the larger picture of the legacy we are creating where our Core Values of Integrity, Trust and Respect align our benefits with our actions.”
With 28 years of global direct selling leadership, Peter is a key member of the global team responsible for developing worldwide strategic sales and marketing support for all Norwex markets, including Norway, the Baltics, Australia, New Zealand, U.S., Canada, Germany, UK, Ireland and Sweden, as well as global new market development. Peter is committed to sharing the Mission of Norwex with the world and giving its Consultants the power they need to leave their own lasting legacies.
“It’s exciting to see the growth of the Norwex Movement around the world. People everywhere are looking for real solutions to the health and environmental challenges we face … and Norwex promises to deliver them.”
Sue experienced direct sales initially at the age of 20 alongside her full time corporate job in Sales. In August 2000 she joined an American direct sales company and became their most successful Leader in the United Kingdom and held that position throughout her time with the company. Her passion is Leadership Development and she feels honoured to have joined Norwex. Committed to helping the company, Mission and team thrive in the UK & Ireland for years to come.
It feels energising and exciting coming to work knowing that every day we help to create more Safe Havens and support more Consultants in developing businesses around the world. The passion at Norwex is very contagious!
Debbie leads sales operations in the U.S. She is also responsible for bringing Norwex to Canada in 1999. With 28 years of experience in the home party industry, Debbie won the Ernst & Young Entrepreneur of the Year Award for the Business to Consumer Division in the Canadian Prairie Region in 2008. Passionate about showing Consultants how to become successful entrepreneurs, Debbie is committed to helping people achieve their true destinies and making the planet a better, healthier place to live.
“For me, our legacy is not about how far we have come … it will be about how far we can go. In Norwex, we are optimists! We believe in a brighter future, and we know that together we can accomplish amazing things!”
Amy is responsible for the marketing operations at Norwex, including public relations, media, creative, branding and product management. Many of the products she’s created for direct sales in the natural and organic products industries have been showcased in Oprah’s O List. She started the Norwex Movement website in 2013 and maintains a bi-weekly blog highlighting issues related to reducing chemicals in the environment, sustainability, recycling and healthy living.
“As a Mother, I want to protect my children from the harmful effects of chemicals and provide a brighter picture for their future … one where chemicals will be tested for safety before they are put into use, and a world where consumers vote with their purchases to have cleaner, healthier choices.”
With over 20 years of experience in information technology, Amelia is an expert in digital efficiency. Her extensive background in field support has built a resolve that technology should embrace and support the mission of field Leaders, their teams and their Customers. Her track record of success at Norwex includes designing compensation plans to supercharge Consultants’ incomes and creating user-friendly websites and easy-to-use applications.
“It takes a Team to deliver outstanding results. Norwex is committed to superior Customer Service so you can be confident our systems will support your business and that we are with you every step of the way.”